Brochures are a representative medium that can contain colorful and informative information to be provided. Also, brochures are real, so making them look and style appealing can make a lasting impression on your customers. Although digital publishing may be considered a global trend, marketing flyers printed on paper are still useful and important today. So it's a valuable skill to know how to create attractive and useful brochures that you can pass on to potential customers by valuable brochure design services.
You want to create interesting, well-designed, professional brochures designs that match your brand's needs, but you don't have to worry about where to start. The welcome news is that you can start designing your own brochures and feel free to adapt them. All you need is the right tips, techniques and tools. At its most basic, let's look at the key principles and best practices for brochure design, along with some useful tools to help you plan, design, and publish a brochure that fits your marketing goals.
Brochure Design — Principles and Best Practices
Identify the purpose and strategy of the brochure
Before you start working, sit down and write down the purpose of your brochure. Decide your target audience, what you want to deliver, your budget, and whether you want to print or share online, and how much to print. Matching the paper size, print quantity, and binding type to your budget will help you make design decisions. Strategies in advance are not only important to maintaining the texture of your brochure, but also the best way to ensure that your finished print will fit your brand and appeal to your target audience.
The content (copy and images) and design of the brochure should be consistent with the overall brand strategy and purpose of the brochure. It is very important to take the time to organize your thoughts in the early stages, which will minimize the time, money and frustration of failure. If you're creating brochures with other team members, such as writers, photographers, illustrators, and designers, it's a good idea to create a seamless collaboration environment for best results.
Interesting slowdown setting
Steady control is an important concept to understand as a designer. Proper “flow” or steer of content and images is what drives the reader's immersion as they move from one page to the next. A brochure is not just an image, but a story, and exquisite control is the key. For example, a page full of copy should come before a page filled with images or a quote in an oversized font, adding a variety of elements to keep it interesting. Keep in mind that the cover acts as a hook that grabs the viewer's attention and lets them pick up and unfold the brochure.
Keep images consistent
If a custom photo or illustration doesn't fit your budget, stock photography is an excellent solution. Here's a tip: choose images that are unique and go well with each other. Using the same style of imagery throughout the brochure maintains design and brand consistency and creates a stylish look. A variety of images from Adobe Stock often provide photos taken at the same time or by the same photographer, so it's perfect for maintaining image consistency. A visual reference to Photoshop Glossary will help you find the image you're looking for, just like Adobe Stock's “Find Similar” feature. Image resolution should be 300 dpi to maintain print quality, but if you're publishing online, lower the resolution to limit file size, making it easy to download or email and mobile -friendly.
Choose an easy-to-read font and font size
The most important thing to keep in mind when choosing a font is that it should be easy to read. Use body fonts for the main copy section and use display fonts (original fonts) carefully for special purposes like headings or headings. If a brand is stating its brand identity standards, follow the guidelines for font selection. Decide on the number of fonts to use (in most cases, two font families will suffice), as well as the font style and size.
You need to make sure that the fonts you choose are compatible with each other. For example, it is undesirable for two fonts to look too similar. Serif fonts (such as fonts with extended strokes, such as Times Roman or Courier) and sans serif fonts work well together as they provide a strong contrast. First, set up your text styles with the basic essentials, such as body styles and heading styles, and add new styles only when needed. Too many letter styles and sizes can make your design feel cluttered and distracting. It can be difficult for first-time users to set the right font size, and unlike the 12 point (pt) font size used by Microsoft Word, the ideal font size for brochure body text is between 9 and 10.5 point. Anything larger than this will look clunky.
Organize content that is easy to browse
The reader will skim through the content regardless of whether the brochure contains complete information. There is a way though. Use concise, catchy paragraphs throughout your brochure pages to make it easy to turn. Never expect or require that readers will read everything from cover to cover. Add lots of entry points like callouts, captions, introductory paragraphs, and balance content with white space (empty space with no images or copy for the reader to visually relax). Be tempted to want to fill every page with words and images.
Print on paper to review your print
A common mistake new designers make is that they only see their designs on a digital screen from start to finish of the process. If you're only looking at print brochures online, it's hard to see aspects like letter size, balance, and proportions. Before finalizing the design, you should print out the brochure and review it yourself. After printing the near-finished version, the brochure should be folded and passed to the proofreader to experience the final product, ensuring that all copies, including captions, callouts, are in good condition.
Set design rules and follow them. Maintain consistent typography by unifying all headers, subheadings, and other lettering styles. By fitting your content into a design “grid” you can define margins, spacing, and text column placement to create a structured and coherent layout.
Introduction to Design Tools — Product Tutorials, Stock Templates, Design Management
Once you have identified the “strategy” behind creating a brochure that leads to content conception, design, and printing, now you need to know the “how to”. Here are some really useful tools that can help you easily learn the creation process while creating your brochure.
For inspiration
Even the best designers often turn to the work of other designers for inspiration, and motivating resources are easy to find. Check out many examples on Behance or search for templates on Adobe Stock
To learn how to craft
If you want to learn by watching, Adobe InDesign provides an easy-to-follow brochure tutorial so you can follow every aspect of the design process, including specifying the number of pages, columns, and margins in your document. . There are also tutorials on how to add fonts from Adobe Fonts, available with over 4,000 fonts, or save your projects and project elements to Creative Cloud Libraries.
To start with a template
For step-by-step instructions on how to create a brochure, use our guided template with explanatory content. Also available via Illustrator's Create New Document keyboard shortcut Command+N (or Ctrl+N). By starting with a template, you can create your own brochure by skipping a few common steps required to set up and freely changing each element.
To optimize the image
If you find the photo or illustration image you want and then want to create a unique look, Adobe Photoshop is for you. You can use Photoshop to optimize and edit your photos or images, and adjust contrast or color balance to perfect your design work. You can also crop an image in Photoshop to change its proportions, straighten a photo, lighten shadows, or remove unnecessary elements from an image. A variety of visual elements can keep your brochure interesting while maintaining the consistency of your brand identity. Also, you can hire brochure design company who can deliver you brochure design services according to your terms and requirements.
Using the design tips and techniques we've seen so far you'll be able to create brochures and other marketing materials that deliver a sophisticated message.
Comments