How business cards can be a powerful marketing tool?

If you want to captivate your opponent, change your business card first!! Customised Business cards are not just cards with addresses and phone numbers on them. At the first meeting, do you exchange business cards and say hello? Business cards are the face of your business and a powerful marketing tool. There are a few tips on how your business cards can be a powerful marketing tool for your business.

1. Include an attractive proposition

For example, if you mark your business card with phrases such as "request for free samples, get free consultation," it will be an excellent tool to show your area of ​​expertise directly or indirectly through the business card.

2. List all possible means of contact.

Provide as much contact information as possible, such as office contact information, direct personal line, e-mail, website, and fax. These days, phone and e-mail are the basics, and there are so many platforms that communicate through SNS messages, etc., so it is good to use a platform that the other person is comfortable with so that they can contact you.

3. Emphasize the field of expertise rather than the company name

This is an essential time for branding and branding marketing. The company name can influence the decision, but more important than the company name because the decision is ultimately made in communication with the person in charge. Just as everyone's psychology is to buy an identical product from a more famous or professional person, let's make an effort to become a brand and increase the value of my brand in my field.

4. Let's use the back side together

Many people print only one side of business cards. However, when handing over a business card, the recipients often turn the back side of the business card unconsciously. If information is written on the front, you can draw attention with keyword phrases on the back or add memorable words or images to attract attention. The price difference is not much, so let's take advantage of it.

5. Make it unique and stand out!

We will receive business cards from many people, and we will also deliver my business cards to many people. If it is essential to meet people, such as salespeople, freelancers, business owners, and the self-employed, you will sow more and receive more. What if there is no creative element? If it becomes an inconspicuous business card, it can become a piece of paper out of hundreds. Be sure to consider individuality and uniqueness that can show your brand.