Despite all the technological advancements, business cards are still irreplaceable, and it seems that no amount of automation will require their place. Business cards are a part of the branding exercise marketers usually take to beat the competition. The cards don't merely hold contact details like email addresses, signaling, website address, and others. Business strategists turn the cards into remarkable designs with business card templates.
According to a study, an incredible 72 percent of the people form an opinion a couple of companies supported the standard of their identity cards. There are different types of business card finishes available within the market, and below are some finishes which we'll discuss further:
1. Duplexing
2. Die cuts
3. Embossing and Debossing
4. Foil Stamping
5. Folding
6. Spot UV Gloss/ Varnish
Duplexing
If you are looking for the right way to build your unique content, then duplication is the right approach. How can you do this? Duplexing can be achieved by linking more than two papers. This band helps to create one board.
After the sheets have been transformed, this is where the actual duplicating process takes place. A stiffer and denser material is created. This material, in particular, can be double-sided or reveal colour on edge. When working on the subject, it is necessary to be careful as the number of interactive variables may be significant.
How to design
· Play with different finishes, textures and colours as you experiment.
· Advertise your duplex jobs hard. Only use business cards. You should have logos, brochures, folders, etc.
· Avoid die-cutting when trying to reveal the colour of the second sheet.
· Ensure you keep the same direction as the grain when working with the duplex. You will always get a twisted curl if you don't do this.
· Pick a heavy board when you want a thick edge.
· As you work, make use of multiplexing to hide the resulting grids. These indents are usually found on the back of the card, which has hot foil stamping. Multiplexing allows hot stamping on both sides of the card.
Die - Cuts
Die-cutting could also be very impactful and includes cutting shapes of the paper using a die. Most printing businesses have pre-made dies ready to cut your business cards into a particular shape. Gone are the times when business cards had to be a rectangle. Customized die-cut business cards can help your card stand go in the market.
Designers' creativity makes business cards of any shape in keeping with their business needs. It's a unique technique to alter the form of your card to reflect your business needs. Try rounded corners or patterns that take away the surface of your business card. Die-cut business cards are a surefire way of getting noticed.
If cutting your whole business card into a shape, you should consider how much space you'll have left over for your contact information. Some die-cut templates remove a lot of paper, leaving you much less space.
Embossing & Debossing
Acquiring the business card with an embossed logo is a great way to pop your logo out from your business card, giving the card a much more excellent textured feel. Still, unlike spot UV, the embossing won't add a glossy element to the raised feature. The card's look will be the same, except it will be presented.
Embossing can be done by pushing on a card section to increase the desired object on another side. Also, the opposite can be done as well if you wish to deboss the part of your business card.
You should keep one thing in mind while embossing a section of the business card is that it will have a debossing effect on another side of the card. This can sometimes create a problem if you plan to use both sides instead of just one.
If you only want to emboss one side of your business card, it will be better to use the pressing method. Letter pressing applies light pressure onto the card, so it doesn't affect the other side. Anyways it still achieves a slight debossing effect on the card.
Embossing can be "programmed", which means lined up with ink or foil, or you can be "blind", which is a relief of your shape or text without ink.
· Registered or Blind Aid
· It pairs perfectly with Foil Stamping
· Help (Up) or Deboss (Down)
· Single-ply stock, show embossing on both sides
Foil Stamping
Insightful metallic foil stamping can be added to business cards for text, patterns or other design elements. Different foil printing is a reasonable option for creating customized business cards for everyone in the company. To add a touch of luxury to the business cards, you should try foil stamping. It is a great way to enhance the text and logo.
A foil is a heat-processed coating that further adds to parts of your business card design to contrast the text and logo. The most used foil colours are gold and silver but the other colours are also available.
For that metallic, eye-catching look, the foiled business card is the perfect option that your customers' eyes literally won't be able to resist.
This unique metallic finish assures that your business cards catch the attention of everyone. With their reflective surfaces, your card will make that lasting impression that no other card can create.
Folding
Folding techniques such as single, double, concertina and letter have been used for various marketing collaterals such as brochures, letters and invitations. It can give your business card a point of difference, giving you twice as much space for your company details.
As we all know about folding, there are various types of folding. Still, business cards are starting to appear with a single fold as an option of finish, which gives double the space to put information on the card and adds an extra touch of uniqueness.
Spot UV Gloss
Spot Gloss UV allows you to designate certain elements or "spots" in your design to get a clear, glossy coating while the rest remains relatively matte. Create beautiful visual and textural contrast by highlighting a logo, image or text.
This technique is the most popular finishing technique for business cards. Varnish gives a smooth finish without giving too much weight to the business cards. The varnish can be created in gloss, silk or matte to seal the paper and help it last longer. With the help of spot UV, you can highlight different parts of your design, such as logos, text and other design elements. You can choose from a gloss or matt varnish to create texture and visual interest and help to enhance the colour and overall effect of the business card.
Varnishes and other coatings can be applied on the entire business card or specific areas, known as spot UV. Coatings come in various textures, from high gloss to a velvety matte. In addition to their visual and tactile impact, they can also have a protective effect to keep your business card looking like new.
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